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What Search Engine Optimization is?

What is Search Engine Optimization?

SEO refers to be an activity to improvise the search engine rankings which means the more effort that you put in SEO the higher would be the chances of your website to appear first in the search results on search engines like Google, Yahoo, Bing, etc.

Search Engine Optimization

Why Search Engine Optimisation plays a crucial role in Web World?

Search Engine Optimisation plays a vital role because whenever the user searches for a keyword, 90 percentile of the users would opt to go through the topmost websites which would be rendered as search results for the keyword they are searching for.

So it is very important that the presence of your website to be in the top 5 search results through which you can gain visitors, authority and traffic to your site.

For instance, let’s say that you own an online store and there would be many online stores that will compete against you relevant to your business.

But the site which appears in the topmost could make more sales than others.

Now the question arrives what makes my website to mark its position in the user noticeable place of search results?

SEO Ranking Factors :

Here are the few search engine ranking factors that would help to optimize your website position.

  • On-Page and Off-Page SEO
  • Relevant Content to your niche
  • Site Performance
  • Inbound and Outbound Links
  • Following Specific HTML format to your Content
  • Social Signals

Read Next: SEO Tutorials

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